Your website should work as your best salesperson — 24/7. But if you're not getting leads or bookings, it might not be a traffic issue… it could be your site itself.
Here are 3 mistakes small business owners and coaches often make:
1. No Clear Call-to-Action (CTA)
Imagine someone walks into your store and doesn’t know where to go. That’s what it’s like when your website doesn’t guide them to a specific action. Whether it's booking a session, filling out a contact form, or signing up for your newsletter — your CTA should be easy to find and repeated throughout the site.
💡 Fix it: Add clear buttons or links that tell your visitor exactly what to do next.
2. Cluttered Design & Overwhelming Layout
You might think showing everything on your homepage is helpful — but it’s not. When your site is hard to navigate or visually overwhelming, people bounce. Clean, focused design leads to better conversions.
💡 Fix it: Simplify. Choose 2-3 core actions you want visitors to take and design around those.
3. No Personal Connection (This One’s Overlooked!)
This is especially important for coaches and service providers: your audience wants to know, like, and trust you. If your website is too generic and lacks a personal touch — like a photo, a story, or a warm welcome — it can feel cold and uninviting.
💡 Fix it: Add a short bio, professional photo, and a friendly message to show the person behind the business.
 Want a website that converts and truly represents your brand? We create beautiful, strategic websites in just 7 days — designed specifically for small businesses and coaches.
Book your free 15-minute discovery session here so we can analyze your current website and check what we can improve for better sales!
