The Importance of Having a Website For Your Business

With all that has been going on with social media (overwhelming videos everywhere, posting and posting, EVERY SINGLE DAY), we still wonder if it is THAT important to own a website for our business. The answer is quite simple: yes!

Not only it is important, but we will also give you great reasons to do so. At the end of this article, we want to know: Do you own a website, or have given any thought about having one? Tell us in the comments! We want to know, and if you do, link it so we can see it! :)

Great Reasons You Should Start Your Website For Your Business Right Away!

1. Credibility

What is the first thing you do when you are looking for a service or product? You look it up online, right? And don't you choose a business when it has a site, full of helpful information, clear and precise, so you can safely hire their services or buy what they are selling, rather than the one with no site at all? That is called credibility, and to us, it is the first important reason you should go online, baby!

Instagram is fun (and sometimes not that serious, let's be real), and people browse and forget you too soon. A website also will give people the notion and feeling that you are a legit business, and impress them as they find you on Google.

"As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers." (from themeisle.com)

2. You Can Have Google Direct Your Customers Directly To You!

Maybe you are happy with what you've got going on right now, with your business. But this might be just the reason to think out of the box. Don't settle. Use tools like Google for your own growth! Google helps social media by indexing your content with search engines, but there is a lot more you can do with Google to make customer turnovers. For instance, you have tools that are more strategic like SEO (Search Engine Optimization).

This is THE KEY to making you pop on the front page of Google. SEO is not complicated and you can research free tools to optimize your site, such as Google Trends.

3. You Can Display Customer Reviews

Whenever we are about to buy something online, we run to the customers' reviews on the product! This has the same intention when you display honest reviews about your business by customers.

New clients will come and this will increase your credibility and their curiosity about getting to know more about what kinds of services or products you offer. We will give five stars to you if you decide to make a website! ;)

4. A Website Can Encourage Customers to Contact You

On Instagram and other social media, we can easily get caught up scrolling everywhere and the second a customer potential gets distracted, they will scroll away and even forget what they were doing there in the first place, which was trying to find your contact.

Yes, it gets distracting out there, we all know, but on a website, where information is all organized and there, this can help a new client or a customer, to contact you whatever channel they like. You can publish your contact information in a header or footer so it appears on every page throughout the navigation on your site.

5. You Can Clearly Showcase Your Products or Services

Work on those images, baby! Make a visual seduction with quality photographs and imagery of your products or services and you will catch them by the eyes. Also, make everything really clear when showcasing things such as food, for instance, for people who might be allergic to some kinds of ingredients and having an honest conversation about everything you are offering them.

Pictures, good design, great navigation, and clear words are a great way to attract and keep them visiting you online and wanting more!

Websites are easier than ever to maintain, manage, and market. You can start simple and while you grow experience and have feedback, you will likely learn how to update the information on your own. If you feel insecure at the beginning, start by hiring some designers to manage a layout that is objective and simple, and you can save time, so you can take care of content and everything you need to make your website, the soul of your business.

Schedule a free 30-minute consultation with our CEO, Rita Avellar to talk about the best solutions for your business's website.

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The 5 Best Spotify Playlists to Listen to at Work

If you are this type of creative who needs some music in the background to get you through the workday, we got you covered! We selected the 5 best Spotify playlists to listen to at work covering different moods and genres.

#1 - Concentration Mode

If you're reaching your deadlines, need to just focus on one thing at a time, Perfect Concentration is your list.

#2 - Shaking the Creativity

If you like to work and dance on the chair and maybe even sing (as long as you are in an environment that is possible or by yourself, right?) this playlist, Shaking the Booty, is for you.

#3 - In a Good Mood

Looking for mellow smooth tunes? Your Favorite Coffeehouse has it all! Play it and enjoy with a good cup of coffee or your favorite tea.

#4 - Music for Your Body and Soul

Enjoy the vibe of soul music from the 1970s? 70s Soul Classics is a delicious playlist to will make you want sing it loud, like playlist #2.

#5 - Cool vibe

This collection of low-key beats and instrumentals will let your mind relax and help you concentrate on the tasks you have to do. Mellow Beats is awesome!

Also, we selected our 3 top favorite headphones to use with your laptop and enjoy these playlists. Here they are:

1. Bose Noise Cancelling Headphones 700, Bluetooth, Over-Ear Wireless Headphones with Built-In Microphone for Clear Calls & Alexa Voice Control, Black - Buy here

2. Sony WF-1000XM4 Industry Leading Noise Canceling Truly Wireless Earbud Headphones with Alexa Built-in - Buy here

3. Apple AirPods Max - Buy here

5 Tools To Help You Create in an Organized Way

Have you ever been stuck on something you really got to do and don't know how to start? Maybe it's time to take a step back and try organizing your way through it. To be creative is sometimes a bit overwhelming if you have chaos around and within you.

Keep calm, because we are going to give you 5 very simple tools to help you with more organization to create all you need! Grab your notepad and write these tips down and then pin them somewhere you can always see!

1. Declutter Your Stuff!

You know when something is really bothering and blocking your creativity you but you're not sure what it is? Maybe it's the clutter around you. You can't find that notebook or the special pen you use to brainstorm your ideas? It's time to declutter! Choose a day or days to do this, begin by separating things you will throw away in one cardboard box, other things that you have to put away in another, and stuff to giveaway. This will even help you organize your thoughts. Try labeling folders and organizing your drawers and desk so you can easily access what you need. Did you know decluttering can be a kind of meditation mode? So, no excuses anymore, roll up your sleeves and begin!

Watch this video with precious tips for decluttering your workspace from Mathew Encina!

2. Make Schedules and Deadlines and Comply to Them!

Start making deadlines for yourself. If a monthly calendar is a bit too much for you now, try making weekly plans and comply with them. Take notes of the most important tasks you have and start with the hardest ones. This scares away those little ghosts that keep you up at night thinking you are the worst procrastinator in the world. Take breaks between tasks, and don't forget to stretch. Then celebrate every checklist marked and move on to the next week. It's as simple as that! There are great planners you can get to help you visualize these creative tasks and they are also fun to use. Buy them here!

3. Mindly: a Mind Mapper on The Palm of Your Hands!

Creative people need tools to work with and make their lives easier. Knowing that the Mindly app brings all your ideas and concepts into a structure in which you can brainstorm easily and add visuals, links, and notes to what goes inside your creative mind! Isn't it awesome? In other words, it's a mind mapper that you can actually see. It is great for creative writing and it's a way of visualizing all that is related and associated with the ideas you are up to. Watch their video and see how it works!

4. Trello: Organize Your Tasks and Teams!

If you're an art director on an agency for instance, or even, an entrepreneur, and you need something to make your time much more productive and also delegate tasks for your employees or assistants, this is the app you need in your life! Trello is a big board of tasks you can move around, comment on, put links, so you know every step of your daily schedules. Its interface is so easy to use, and it makes your time very well spent and productive. It's an online planner and really, we can't live without it anymore!

5. Canva: Create Your Own Digital Art for Social Media

If you have no time to make your own art on Photoshop and need something more practical and intuitive, Canva should do the job very well. You gain time with uncomplicated features which are pre-formatted in layouts ready for Reels, Instagram posts, Facebook stories, videos, and much more. You can also create templates for your business using your logo, your brand colors and save them all for editing. The free version is very good, but to get all features such as removing image backgrounds easily, you have to sign up for the full version. It's also a must-have in our team, so we really know what we're saying.

image: print screen from Canva.com