Newsletters: Why Your Small Business Needs Them (And No, They're Not Just for Your Grandma)

Ah, newsletters. They may not be the most exciting thing to talk about but trust us, they're worth your attention. Sure, you might think that they're a thing of the past, reserved for your grandma's knitting club or the local garden society. But in reality, newsletters are still a powerful tool for any small business's communication strategy.

First off, let's talk about the benefits. Newsletters are a great way to keep your customers up-to-date with what's happening in your business. Whether it's new products, upcoming events, or even just a friendly update on what you've been up to lately, newsletters are the perfect platform to get the word out. Plus, they can help you build brand loyalty and trust with your audience, which is key for any small business.

Now, we know what you're thinking. "But who actually reads newsletters anymore?" Well, the answer might surprise you. According to a recent study, 81% of people still subscribe to at least one newsletter, and 40% of those people said they look forward to receiving them. That's right, people actually WANT to hear from you (as long as you're not spamming their inbox, of course).

So, how do you create a newsletter that people actually want to read? Here are a few tips:

1. Keep it short and sweet: Nobody wants to read a novel-length email. Keep your newsletter concise and to the point.

2. Add some personality: Newsletters are a great way to show off your brand's personality. Don't be afraid to inject some humor or personality into your content.

3. Make it visually appealing: Use images, colors, and fonts that reflect your brand's aesthetic.

4. Offer something of value: Whether it's a discount code or a free download, give your subscribers a reason to keep coming back.

Now, we know that creating a newsletter can be time-consuming, especially if you're a small business owner wearing multiple hats. But trust us, the benefits are worth it. Whether you're a small business owner, entrepreneur, or just someone who loves to stay connected, newsletters are a fun and effective way to communicate with your audience. And if you need help building a newsletter strategy that works for you, feel free to contact us! We're always here to help.

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Next time you're thinking about skipping your newsletter, remember: Grandma would be proud.

XSITE's Video Catalogue: A Digital Marketing Success Story

In 2011, XSITE, a young and vibrant fashion brand from Rio de Janeiro, found itself in need of a fresh image. They had a new summer collection coming out and wanted to make a big splash. That's when Avellar, LLC (formerly MULTI) stepped in with an innovative solution: a video catalog.

Instead of creating a traditional printed catalog, we decided to make a video that would showcase XSITE's fashion line in a fun and playful way. We gathered all the elements of their collection's story and created a video that tells the story of three friends who decide to explore the mystery behind the iron gates of a fashion factory.

Making of: First scene

Rita Avellar checking video

Making of

Rita Avellar

Video crew

XSite factory

It was a hot day in Rio!

Making of

Making of

Make-up time

Making of

Having fun

Inside the factory, they discover a world full of colors, shapes, and references from XSITE's summer collection. With a Super 8 camera in hand, they couldn't resist playing around and having a blast with everything they found. And the best part? The factory we used in the video was actually XSITE's headquarters! By mixing its own story with a new one, XSITE was able to connect with its audience in a whole new way.

The result was a huge success. The video catalog generated a buzz on social media and helped XSITE spread its new brand image. Watch the video here, a timeless example of the power of digital marketing.

As the founder and CEO of Avellar, LLC (formerly MULTI), I have worked on many exciting projects over the years, but XSITE's video catalog stands out as one of the most memorable. I poured my heart and soul into this project, and it still brings me to tears every time I watch it. I couldn't have done it without the help of an amazing team who shared my passion and commitment to creating something truly special. A big thank you to Vitor Alli, Vivi Cunha, Diana Monteiro, Fabiana Corrêa, Valentina Seabra, Taissa Burrata, and Pedro Bahia Fernandes for their hard work and dedication. It's a true testament to what can be achieved when a team comes together with a shared vision.

So, what can we learn from this successful digital marketing campaign? First of all, it's important to think outside the box. Instead of just creating another printed catalog, we took a risk and tried something new. Second, it's crucial to tell a story that resonates with your audience. By mixing XSITE's story with a new one, we created a video that was both engaging and memorable. And finally, don't be afraid to have fun! Fashion should be playful and enjoyable, and our video captured that spirit perfectly.

If you're looking for fresh ideas to connect with your audience, don't hesitate to contact us at Avellar, LLC. We're always ready to help you make a splash in the digital world.

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Revamping Stacey CanCan's Website: A Success Story

As a business owner, you know how important it is to have a strong online presence. And one of the most essential components of that is a website that truly represents your brand and connects with your audience. But creating or revamping a website can be daunting, especially if you're not a tech expert. That's where we come in!

At our agency, we see each website project as a unique child, with its own personality and potential. We can't play favorites, but we can definitely showcase some of our success stories! Today, we want to introduce you to Stacey CanCan, a business that's all about teaching you the art of preservation and canning. If you're a fan of homemade jams, pickles, and other goodies, you'll love what Stacey has to offer.

When Stacey approached us to revamp her website, we knew we had to start with a full branding overhaul. We wanted to capture the essence of her homemade charm, while also infusing a touch of modern and clean design. After all, a website is like a virtual storefront - it has to look good and be easy to navigate.

Once we had the branding down, we moved on to the website strategy. We knew that Stacey's Youtube channel was a crucial part of her business, so we made sure to highlight it front and center on the homepage. We also made it easy for visitors to find all the info they need about Stacey's services, from the basics of preservation to scheduling a workshop or event. The result was a beautiful and fresh website that truly reflects what Stacey CanCan is all about.

If you're thinking about revamping your own website, we hope Stacey's success story inspires you. At our agency, we don't just create pretty websites - we also make sure they're functional and user-friendly. We'll work with you every step of the way to create a website that truly represents your brand and engages your audience. So why wait? Contact us now and let's start the conversation. Trust us, it'll be the best decision you make all day.

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