3 Website Mistakes That Are Hurting Your Sales (And How to Fix Them)

Your website should work as your best salesperson — 24/7. But if you're not getting leads or bookings, it might not be a traffic issue… it could be your site itself.

Here are 3 mistakes small business owners and coaches often make:

1. No Clear Call-to-Action (CTA)

Imagine someone walks into your store and doesn’t know where to go. That’s what it’s like when your website doesn’t guide them to a specific action. Whether it's booking a session, filling out a contact form, or signing up for your newsletter — your CTA should be easy to find and repeated throughout the site.

💡 Fix it: Add clear buttons or links that tell your visitor exactly what to do next.

2. Cluttered Design & Overwhelming Layout

You might think showing everything on your homepage is helpful — but it’s not. When your site is hard to navigate or visually overwhelming, people bounce. Clean, focused design leads to better conversions.

💡 Fix it: Simplify. Choose 2-3 core actions you want visitors to take and design around those.

3. No Personal Connection (This One’s Overlooked!)

This is especially important for coaches and service providers: your audience wants to know, like, and trust you. If your website is too generic and lacks a personal touch — like a photo, a story, or a warm welcome — it can feel cold and uninviting.

💡 Fix it: Add a short bio, professional photo, and a friendly message to show the person behind the business.

 Want a website that converts and truly represents your brand? We create beautiful, strategic websites in just 7 days — designed specifically for small businesses and coaches.

Book your free 15-minute discovery session here so we can analyze your current website and check what we can improve for better sales!

5 Reasons Your Local Business Needs a Website (Even If You're Active on Social Media)

If you're a local business owner relying only on social media, you're missing out on huge opportunities. A professional website isn't just a digital business card—it’s your business’s home base online. Here's why your small business needs one:

1. Credibility: People trust businesses with websites. A well-designed website makes your business look more professional and established.

   
   

2. Control: Social media algorithms change. Your website gives you full control of your message, layout, and how people experience your brand.

   
   

3. Sales 24/7: Your website is your online storefront, open 24/7, ready to inform, convert, and sell—even while you sleep.

   
   

4. Reach Local Audiences: A good SEO strategy helps you get discovered by customers in your area—something social media can’t do as effectively

   
   

5. Email List Growth: With a lead magnet or opt-in form, your website can help you build a customer list you own (not followers that belong to another platform).

   
   

   

   
   

👉 Still think you don’t need a website? Think again. We can build one that works for you in just 7 days!

Get your website started!

Common Mistakes to Avoid When Building a Website

Building a website is an exciting milestone for any small business. But if done incorrectly, it can cost you customers, time, and even money. To help you avoid these common pitfalls, we've rounded up the top mistakes business owners make when creating their websites—and how you can sidestep them!

1. Ignoring Mobile Optimization

With over half of all web traffic coming from mobile devices, your website needs to look great and function seamlessly on every screen size. A clunky mobile experience can send visitors running.

2. Skipping a Clear Call-to-Action (CTA)

What do you want your visitors to do—book a service? Shop your products? Without a strong, visible CTA, you risk losing valuable leads and sales.

3. Overloading with Too Much Content

While you want to provide enough information, too much text or too many images can overwhelm visitors. Focus on clarity, clean design, and a concise message.

4. Not Prioritizing SEO

Your website needs to be found! Skipping basic SEO practices like optimizing titles, meta descriptions, and keywords can keep your site buried in search engine results.

5. Using an Outdated Design

First impressions matter. An outdated, clunky website can deter potential clients and hurt your brand credibility. Invest in a sleek, modern design that represents your business well.

Conclusion:

Building a great website doesn’t have to be overwhelming. By avoiding these common mistakes and focusing on clarity, functionality, and optimization, you’ll set your small business up for online success.

Ready to build or improve your website? We specialize in creating stunning, user-friendly websites for small businesses. Schedule your FREE consultation today to get started!