5 Amazing Courses to Spark Your Creativity

According to the dictionary, creativity is "the use of the imagination or original ideas, especially in the production of an artistic work." We also know that "creativity" is more than just an artistic expression but also, a way to recognize ideas that can help in solving problems.

Can creativity be taught? For sure! Even if you think you are the most creative person, creativity can be taught and be extremely useful not only for your work but, for your personal life.

To help you out, we have selected 5 online courses to spark your creativity this year. Here are them:

1. Find Your Style: Five Exercises to Unlock Your Creative Identity by Skill Share

“You don’t find your style, your style finds you.” Discouraged by the words of his art professor, Andy J. Pizza spent years following trends and feeling inauthentic in his art, waiting for his style to show up. Spoiler: it never did. So Andy set out to find it himself, a journey that led to experiments, breakthroughs, success as an illustrator, podcaster, and speaker, and ultimately this class.

Check it out here

2. Spark your Creativity & Imagination & prevent getting stuck by Udemy

Wouldn’t it be wonderful to always have plenty of new ideas bubbling up on the inside of you? Wouldn’t it be wonderful to never run out of creative gas? Wouldn’t it be amazing if you could be in charge of the flow of your creative juices?

Guess what – that actually is within your reach! You can train yourself to make that happen. You do not need to be a victim of creative blocks. You have the ability to break out of those. Or even better, you can prevent them from happening.

Check it out here

3. Ignite Your Everyday Creativity by Coursera

Creativity is an essential skill for the 21st Century that is innate in all people and can be nurtured. We constantly need new and better ideas for almost every aspect of our professional and personal lives. The goal of this course is to help you recognize, develop and act upon the creativity that you already possess. We will accomplish this using three methods: b aware, b inspired, and b creative.

Check it out here

4. Jumpstart: Ignite Your Creativity for Profit, Innovation and Reinvention by Maria Brito

You will learn to ignite and unleash the power of new ideas and your creative thinking to make more money, innovate in an industry, job or field, or reinvent yourself professionally into someone new.

Check it out here

5. Exploring Play: The Importance of Play in Everyday Life by Future Learn

This course from the School of Education at the University of Sheffield will encourage you to think differently about play.

We’ll discuss definitions of play and current debates about how the nature of play changes. Does play help us to learn? Can it prepare young people to be successful in the adult world? Are all forms of play good for us? You will learn to ignite and unleash the power of new ideas and your creative thinking to make more money, innovate in an industry, job or field, or reinvent yourself professionally into someone new.

Check it out here

Trends to Watch Out for in 2023

Trends. Year in and year out we see what companies and different industries are going to follow or set as trends that will impact the way we consume things and even, how we behave.

Trends are something pretty interesting. Trend, movement, or tendency, is according to the dictionary, a general direction in which something is developing or changing. Even if you think you want to go against the mainstream, the trends are everywhere and if you work in the creative industry, is important to know them.

To help you out, we selected some of the trend reports for 2023 for different industries. Have fun!

Instagram

"The 2023 Trend Report was produced alongside a sweeping study of Gen Z users across Instagram. Created in partnership with WGSN* during October 2022, Instagram measured the topics, issues, and trends that matter most to teens across the platform."

Check it out here

Vice

"Grab your most hole-ridden jumper, slap on some Viva Magenta eyeshadow and join us for this year’s cultural forecast."

Check it out here

Pinterest

"People use Pinterest to plan for the future. That means we know what’s next. In fact, for the last three years, 80% of our report predictions came true.¹ This isn’t another year-end trend report. This is a not-yet-trending report—a window into the future, from the place where people go to plan it. Let’s look forward to 2023. This is Pinterest Predicts."

Check it out here

Think with Google

"There’s no doubt that 2023 will be a year of sharpening our focus.

The challenges and disruptions brought on by the pandemic, geopolitical tensions, and economic uncertainty will make it a year like no other.

However, businesses cannot press pause on 2023 planning to wait and see how things will unfold. To continue to grow — and survive — business leaders need to put strategies in place now. And marketing has a major role to play.

To help your business find clarity amidst uncertainty and move forward with confidence, I asked Google leaders to share their top marketing trends and predictions for 2023. I hope their insights will help guide you as we head into the new year."

Check it out here

Eating Well

"We used traffic data and audience insights to help predict which food and wellness trends we think will be big in the coming year."

Check it out here

Smart Brief

"Social media marketing is an ongoing challenge requiring brands to react to shifting audience behaviors and proactively adapt to trends that are in constant motion. This year has been a transformative year in the world of social as we watched consumer trends fluctuate, new technology launches and emerging platforms grow. The rate of change across social media apps sees no sign of slowing, forcing marketers to brace for what’s in store in 2023."

Check it out here

The Importance of Having a Website For Your Business

With all that has been going on with social media (overwhelming videos everywhere, posting and posting, EVERY SINGLE DAY), we still wonder if it is THAT important to own a website for our business. The answer is quite simple: yes!

Not only it is important, but we will also give you great reasons to do so. At the end of this article, we want to know: Do you own a website, or have given any thought about having one? Tell us in the comments! We want to know, and if you do, link it so we can see it! :)

Great Reasons You Should Start Your Website For Your Business Right Away!

1. Credibility

What is the first thing you do when you are looking for a service or product? You look it up online, right? And don't you choose a business when it has a site, full of helpful information, clear and precise, so you can safely hire their services or buy what they are selling, rather than the one with no site at all? That is called credibility, and to us, it is the first important reason you should go online, baby!

Instagram is fun (and sometimes not that serious, let's be real), and people browse and forget you too soon. A website also will give people the notion and feeling that you are a legit business, and impress them as they find you on Google.

"As of 2021, 71% of small businesses have websites and 81% of customers research things online before they buy them. In other words, if your competitors are online and you’re not, those competitors get the first interactions with customers." (from themeisle.com)

2. You Can Have Google Direct Your Customers Directly To You!

Maybe you are happy with what you've got going on right now, with your business. But this might be just the reason to think out of the box. Don't settle. Use tools like Google for your own growth! Google helps social media by indexing your content with search engines, but there is a lot more you can do with Google to make customer turnovers. For instance, you have tools that are more strategic like SEO (Search Engine Optimization).

This is THE KEY to making you pop on the front page of Google. SEO is not complicated and you can research free tools to optimize your site, such as Google Trends.

3. You Can Display Customer Reviews

Whenever we are about to buy something online, we run to the customers' reviews on the product! This has the same intention when you display honest reviews about your business by customers.

New clients will come and this will increase your credibility and their curiosity about getting to know more about what kinds of services or products you offer. We will give five stars to you if you decide to make a website! ;)

4. A Website Can Encourage Customers to Contact You

On Instagram and other social media, we can easily get caught up scrolling everywhere and the second a customer potential gets distracted, they will scroll away and even forget what they were doing there in the first place, which was trying to find your contact.

Yes, it gets distracting out there, we all know, but on a website, where information is all organized and there, this can help a new client or a customer, to contact you whatever channel they like. You can publish your contact information in a header or footer so it appears on every page throughout the navigation on your site.

5. You Can Clearly Showcase Your Products or Services

Work on those images, baby! Make a visual seduction with quality photographs and imagery of your products or services and you will catch them by the eyes. Also, make everything really clear when showcasing things such as food, for instance, for people who might be allergic to some kinds of ingredients and having an honest conversation about everything you are offering them.

Pictures, good design, great navigation, and clear words are a great way to attract and keep them visiting you online and wanting more!

Websites are easier than ever to maintain, manage, and market. You can start simple and while you grow experience and have feedback, you will likely learn how to update the information on your own. If you feel insecure at the beginning, start by hiring some designers to manage a layout that is objective and simple, and you can save time, so you can take care of content and everything you need to make your website, the soul of your business.

Schedule a free 30-minute consultation with our CEO, Rita Avellar to talk about the best solutions for your business's website.

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