- Rita Avellar
- Dec 15, 2022
Trends. Year in and year out we see what companies and different industries are going to follow or set as trends that will impact the way we consume things and even, how we behave.
Trends are something pretty interesting. Trend, movement, or tendency, is according to the dictionary, a general direction in which something is developing or changing. Even if you think you want to go against the mainstream, the trends are everywhere and if you work in the creative industry, is important to know them.
To help you out, we selected some of the trend reports for 2023 for different industries. Have fun!
"The 2023 Trend Report was produced alongside a sweeping study of Gen Z users across Instagram. Created in partnership with WGSN* during October 2022, Instagram measured the topics, issues, and trends that matter most to teens across the platform."
Vice
"Grab your most hole-ridden jumper, slap on some Viva Magenta eyeshadow and join us for this year’s cultural forecast."
"People use Pinterest to plan for the future. That means we know what’s next. In fact, for the last three years, 80% of our report predictions came true.¹ This isn’t another year-end trend report. This is a not-yet-trending report—a window into the future, from the place where people go to plan it. Let’s look forward to 2023. This is Pinterest Predicts."
Think with Google
"There’s no doubt that 2023 will be a year of sharpening our focus.
The challenges and disruptions brought on by the pandemic, geopolitical tensions, and economic uncertainty will make it a year like no other.
However, businesses cannot press pause on 2023 planning to wait and see how things will unfold. To continue to grow — and survive — business leaders need to put strategies in place now. And marketing has a major role to play.
To help your business find clarity amidst uncertainty and move forward with confidence, I asked Google leaders to share their top marketing trends and predictions for 2023. I hope their insights will help guide you as we head into the new year."
Eating Well
"We used traffic data and audience insights to help predict which food and wellness trends we think will be big in the coming year."
Smart Brief
"Social media marketing is an ongoing challenge requiring brands to react to shifting audience behaviors and proactively adapt to trends that are in constant motion. This year has been a transformative year in the world of social as we watched consumer trends fluctuate, new technology launches and emerging platforms grow. The rate of change across social media apps sees no sign of slowing, forcing marketers to brace for what’s in store in 2023."
